![]() "Most of them will switch and find they never need to run Windows," said Philip Schiller, Apple's senior vice president of worldwide product marketing.Īnalysts point out that using an Intel-based Mac could be an expensive option. ![]() If Boot Camp does convince a lot of people to buy Apple machines, it could mean increased fortunes for the company.Įach additional percentage point of PC market share that Apple could win would give it an extra $2bn (£1.14bn) in revenue, estimated Chris Shope from broker JP Morgan.įor its part Apple believes that each switcher would soon see the benefits of using OS X over Windows. He said Apple's move was "smart" and could open up a huge part of the computer-using market that would otherwise never consider using Macs. Ted Schadler from Forrester Research said that the Windows version of the iTunes online music store gave a huge boost to the market for iPods. Mac owners, though, must still contend with the spam and phishing e-mails that plague everyone. Some people may also be keen to switch because, as commentators point out, there are also far fewer security problems with the OS X e-mail and web browsing programs. Though there still remain some technical questions, particularly over video cards, about how straight-forward this will be. However, the main switchers initially may not be businesses but consumers who are keen to keep playing all the games made for PCs. Why putting Windows on the Apple Mac is 'a bold move'Īpple has a very small share of the world desktop computer market, less than 5%, and far fewer developers make programs for its machines than for Windows.
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